shhh... Page Ranking, Do Not Disturb

when do you stop

[graywolf]

Do your pages ever reach a point when you don't touch them any more? If so when? Top 10, top 5, top 3, number 1, or when you think it's making enough dollars.

[ogletree]

You never stop working on a site because your competiters are not stopping. Even if you get number one for a term someone is gunning for you. Don't wait for them to pass you before you do more work.

[graywolf]

I was looking at it more from a page perspective, and considering only the money pages not the "blah blah" pages.

[kevin503]

If you have the time, or the client has the budget, tweeking content to clarify, make easier to read, better for (real web site visitors) is an ongoing job.
A good web site is a living thing, not a monument.

For SEO purposes I try to avoid "guilding the lilly", so if the page position relative to "real" competitors is acceptable, I tend to leave well alone.

[troels nybo nielsen]

Welcome to Webmaster World, Kevin. Nice beginning.

As we all know those different factors influence each other. If you tweak a page to make it more user friendly you may sometimes cause it to drop in a search engine. Then you may want to find a way to remedy that. And when you create new pages and necessarilly change your linking structure you may weaken the position of some pages. And there's link rot and your competitors improve and search engines change their algos etc. etc. etc. ad infinitum.

But to try to answer your question, graywolf: If a page gets a stable position in top 3 for its best search phrase I generally won't try to push it higher. I may edit it for other reasons, but my SEO will be spent on pages that need it more.