I am a new Amazon merchant and would like better results but so far it is worth the money and time. The feed took a lot of work for me. Froogle and shopping.com a piece of cake relatively speaking. I am not Xhtml enabled just populating a database, exporting and uploading manually. Alot of opportunity to seo but not much / any guidance that I have found (full extent of advice fill out the 5 keyword fields). On the highest volume, (general web) term and largest result set on amazon I am on the 3rd page, on the first page I think the results would rock my world. Just 2000 and some results when narrowed down to my (non book) category, but I have no idea what would help. I would love some insight into how their sorts work for featured and on sale as well.