Holistic. It's a word only a shallow marketer would love. The word Holistic implies different things to different people while communicating absolutely nothing, like a big white hat. Holistic is today's version of Turbo. Remember when everything was Turbo?
Holistic implies that there will be synergies between all marketing strategies, goals- regardless of the strategy or goal. What those synergies are, are literally different for every situation and in the minds of every person who reads the word Holistic. The meaning of holistic is subjective but feel-good.
Holistic is an impressionistic word whose actual definition changes to whatever you want it to mean. Holistic SEO is a hollow concept that is ready made to be filled with the rainbows and unicorns of your dreams. The word conveys an image but not an actual meaning. It's like saying White Hat. It's a symbol. When you peek inside the symbol it is hollow. It contains air and no substance.
Turbo SEO = White Hat SEO = Holistic SEO
There is a way of speaking that communicates impressions without saying anything of substance, like the phrase, "Make America Great!" There are actual symbols filled with subjective meaning, like the flag lapel pins that politicians wear, pins that don't make the wearer more patriotic but that's what it implies. Holistic is similar.
"I believe in a holistic approach to SEO"
When you are asked a question and don't know what to say, drop the word Holistic in the sentence and everyone's head will bob in agreement like a roomful of SEO Bobbleheads. Just say, I like to approach it holistically. You don't even need to know what the word Holistic means and you'll still sound smart. The word means nothing because it means any thing to every one. The phrase Holistic SEO is truly in the realm of rainbows and unicorns.