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Ad networks promise to do something about the awful adverts

... you're all blocking, like, real soon

     
2:28 am on Oct 16, 2015 (gmt 0)

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The Interactive Advertising Bureau a powerful association of ad networks and marketing types that shift the vast majority of online adverts in the US has finally noticed all the hate aimed at web advertising.

After months, if not years, of cyber-space-blighting malware-laden ads that exploit Adobe's screen-door-of-the-internet Flash, and the creeping use of ad blockers, the IAB's Tech Lab has had a bright idea:

Why not develop a file format and delivery mechanism for ads that are less annoying to users, safer, and hopefully lead many to turn off their ad-blocking tools.

[theregister.co.uk...]
12:30 pm on Oct 16, 2015 (gmt 0)

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...and hopefully lead many to turn off their ad-blocking tools.

Ha.
8:46 pm on Oct 16, 2015 (gmt 0)

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I'm not sure about the intended scenario here.

Step 1. I fire up a browser I don't normally use, or I'm shoulder-surfing at someone else's house, or I deploy a public browser without addons.
Step 2. I am bombarded with all the ads I don't normally see. ("Oh, oops, you mean the site designer didn't leave a bunch of restful white space in that corner?")
Step 3. "Hey, wow, those ads are pretty! They enhance my viewing experience! I had no idea what I was missing. I'm going to disable ad blocking right away."
Steps 1, 2 and 3 presumably lead to:
Step 4. I am captivated by the previously-unseen advertising for suchandsuch product or service, and scurry to take a closer look, preparatory to spending lots and lots of money on whateveritis.
(Not sure about Step 4, but that's the underlying premise isn't it? That a certain proportion of the people who see ads will spend money at the advertiser's business, or else why would they pay for advertising.)
Step 5: Advertisers develop software to detect when a user has an ad blocker, but has chosen not to use it (either globally or for specified sites), and adjust their payment rates accordingly.