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The Interactive Advertising Bureau – a powerful association of ad networks and marketing types that shift the vast majority of online adverts in the US – has finally noticed all the hate aimed at web advertising.
After months, if not years, of cyber-space-blighting malware-laden ads that exploit Adobe's screen-door-of-the-internet Flash, and the creeping use of ad blockers, the IAB's Tech Lab has had a bright idea:
Why not develop a file format and delivery mechanism for ads that are less annoying to users, safer, and hopefully lead many to turn off their ad-blocking tools.