joined:Dec 22, 2014
Hello all! Posting for the first time here.
When we get new clients, I have a general idea of where to begin my industry research for SEO, but I get stuck with some other ones. For example, we have a nonprofit manufacturing alliance as a client. They want to improve their SEO to increase awareness about 1) their organization and 2) the local manufacturing community.
Since this is such a unique situation (versus a retail store or a residential or commercial services company), I have no idea where to begin with optimization. What do people search on Google that could possibly bring up their website? I know how to optimize the code and I know social media is a huge part of it, but again, where do I start in terms of ranking well on Google?
I apologize if this is in the wrong subforum!