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Blackhat in top placed google results

Google listing blackhat websites

5:40 pm on Jul 23, 2014 (gmt 0)

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I've noticed very poor websites listing first place on the king of the hill for search engines - Google. You would think that in 2014, the Google spam bot would be able to catch this sort of thing. With the hours spent by white hat SEO pros trying to comply with the latest google search algorithms changes, I feel it is really unfair that blackhatters still rule and go (for the most part) un-noticed.

[edited by: mademetop at 10:52 am (utc) on Jul 25, 2014]
[edit reason] No specifics or URLs please [/edit]

10:58 am on July 25, 2014 (gmt 0)

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As a personal opinion I must stress that all SEO is viewed by search engines as an attempt to manipulate search engine results. For goodness sake, that is what the name of the game is - to list your site higher on search engines than competitors - even by so-called 'white-hat' methods (which today may be within guidelines - but tomorrow not). Now, crude methods such as invisible text or 'poor man's cloaking' are normally picked up by search engines but sometimes not.

Eventually they should be, but this is the search engine's task to find and 'prosecute' and not for this forum to identify and allow possible competitors to point fingers.

After all, many years ago SPAM was said to stand for 'Search Positions Above Mine' - and, often that is still the case :)
11:30 am on July 25, 2014 (gmt 0)

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100% correct ^^^^
7:20 am on July 26, 2014 (gmt 0)

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batterdwhitehat - Since you say "black hat spam", I'm assuming you're talking about "churn and burn" techniques, which are generally short-lived, and which involve illegal activities, like hacking sites. Most of the complaints I've seen about really bad Google results are about this kind of spam.

Keyword stuffing and hidden text doesn't rank you on anything very competitive these days, though black hat spammers will often include such techniques in the package just to throw others off the scent.

A good overview of what's going on with blackhat spam can be found in this thread...

Understanding hacked sites that rank in Google
Apr 4, 2013
http://www.webmasterworld.com/google/4561487.htm [webmasterworld.com]

Do read the Matt Cutts blog post about hacked sites that I link to in that discussion.

Hackers target Google in preference to the other engines because Google has got a lot of traffic. Chances are extremely good that Google is aware of this.

The "normal" Google algorithm which ranks sites competitively, though, is not built to deal with churn and burn spam techniques. So, when you see such results, it's generally not a weakness in the Google ranking algorithm. The spam team deals with these special cases, but, as discussed in the thread I note above, the process of dealing with a hacker is not necessarily immediate.

Google has recently been adjusting its algo to identify and deal with spammy areas more quickly, which might allow it also to ease off its emphasis on brand authority, and that's discussed most recently here....

Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries
June, 2014
http://www.webmasterworld.com/google/4679408.htm [webmasterworld.com]

If you think that Google is unaware of the spam you're seeing, you can report it directly to them. The Google SEO Forum Charter [webmasterworld.com] suggests the best ways to do this.
6:49 pm on Aug 6, 2014 (gmt 0)

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A lot of those spammy sites serve a dual purpose. Believe it or not, it is not the shiny website that converts well.

One question: how many links do you see on the page? Does it look like Wikipedia?

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