I usually don't post here, I'm usually over the Google forum. Regardless, I figured I'd try to get a new perspective from a "general" topic area.
First, has anyone noticed a major decline in sales conversions beginning in August 2012?
Our traffic remain steady, but somewhat sporadic, yet conversions are zip.
Second, if so, any ideas at what might be causing this sudden drop?
I have a decade+ old site and it's always been like clockwork, well right up to May 2010.
I thought THAT was a bad year!
2012 is proving to be a real challenge at staying in the black. Some blame it on Google, but is it possible something else is at play? Network infrastructure, IPV6? anyone?
One of the most infuriating developments is with G. They've put us all in a damned if ya do, damned if ya don't situation...for years they instructed us to use keywords properly, then dropped keywords, they suggested using search terms in your content, but now call that spam. Now, if you back up and make corrections, you're labeled a bad guy for manipulating your SEO. It's maddening, and they want our love! They're not earning it, that's for sure.
However I digress...any ideas on the loss of conversions while traffic levels remain mostly unchanged?