I just bought an old domain for a brand new business I am starting. It is an old domain dating 2003. My new site won't be up until next year. What should I do with it so that I can start raking in the visitors and getting Google to notice me.
Will changes I make to it affect it immediately?
The current content isn't the same as my targeted industry. What should I do to change things so that Google indexes me where my customers may search for me?
Any help would be great.
Also do you think I should put content to get me ranked for my keywords now or should I create those splash pages that requests email for beta users etc. (eg launchrock pages)?