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The best way to move up in the serps for all of the SE's is to get quality, pertinent, incoming links, add content often on new pages, and do basic things like make sure you have the main kw's in the titles, (not repeated in a spammy way), variations of your kw's in the text, used in a natural way, and navigation that allows spiders to find the entire site easily from the /index.htm
Content and good links is the biggest part of it. Be very careful about reciprocal links... look closely at the site before you trade links. If they're dodgy, linking to them can cause damage.
I have read up on different SEO ideas and suggestions and to be honest with you quite a few of them are often challenged by other people who have had different experiences. Thanks for your input though I will be careful how I word any more questions I have!
PS. I don't think you're lazy ;) The point of a forum is to ask questions and for people to answer them. You're new here, you're not to know that it's been asked before!
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