joined:June 7, 2011
This morning I sat down at my desk, logged into Analytics and saw that the seasonal decline in visits to our site(s) is on the decline, massively. A quick comparison with last year's stats and cross referencing stats from Google as well as checking positions is SERPs shows that there's no Pandas lurking, it's just the seasonal effect.
At present I'm writing and implementing a strategy on the fly to try and get the most out of the seasonal change.
I'm thinking that because of the niche we are in, even if we got 1000 more P1 positions in Google, we're not going to see too much of a dramatic increase.
What about Facebook? Our Facebook page is live and we're firing on all cylinders with about 4,000 likes (not too bad for our size)
We've got Press releases, articles and more going out on a daily basis, but these all reflect back on SERPs, which I feel we need to stay away from.
I was wondering what you thought might be a couple of quick wins that we could implement (or anyone in fact) to arrest the decline in organic traffic.
Should PPC be turned off over Christmas?
Maybe run a couple of competitions?
Create a micro site and brand it for the parent site. Maybe an advent calendar for competitions?
We could use our expertese in the field to give away services and push on social channels.
Anyway, these are just a few ideas, I wondered what you thought were a couple more to re-target for Christmas traffic.