We hired an SEO company to look at how to improve search engine ranking of our site.
One of their recommendations is change the title tags of our papers.
This is just an example (not the actual one, but almost the same in style) of the current title tag and the SEO title tag:
CURRENT TITLE TAG : 10 Myths About Global Warming
SEO SUGGESTED REVISION: Global Warming | Climate Change | Environmental Regulations
Note that this is an example, not real articles we've produced but illustrative of the differences.
Our current style is to use keywords in a way that is editorially readable. We keep it under 65 characters, make sure the most important keywords in the title. We often change the longer titles preferred by our writers.
But the SEO company's suggestion is to change the title tags that just strings together keywords.
I've never dealt with an SEO company before (our first time to hire one), and truth to tell, I was not at all impressed with their suggestion of stringing together keywords. And for their $25K fee for a 6 month engagement, I was not at all happy with their suggestions.
BTW ... their first round of looking at our title tags are for web pages that do the best traffic wise. So that tells me our title tags are working. So why mess with success?
What do you guys think of the SEO's suggestion?