Welcome to WebmasterWorld Guest from

Forum Moderators: mademetop

Message Too Old, No Replies

Online Advertising and Where 1240 Companies Are Connected

3:20 pm on Jun 8, 2011 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
votes: 997

Hat tip to lexipixel on this story

Online Advertising and Where 1240 Companies Are Connected [blogs.wsj.com]
Online advertising is a remarkably complex field. Terence Kawaja has a new way for potential investors to visualize it.

The market involves hundreds of small and large companies that help advertisers reach consumers and help website publishers, mobile-application developers, search engines and other digital destinations generate revenue through advertising.

Kawaja, who runs boutique investment firm LUMA Partners, spent months putting together six new graphics that show how 1,240 different companies fit into the following categories of online advertising: display, video, search engines, mobile, social, and commerce.The graphics, Kawaja says, help “large strategic acquirers” such as Google, Yahoo and Adobe to identify possible targets of acquisition.

Excellent graphics and worth a look.
11:29 am on June 9, 2011 (gmt 0)

New User

10+ Year Member

joined:Sept 4, 2006
votes: 0

Thanks for the share engine - pretty cool graphics indeed ... saved :)