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SEO Client Management Software? - Not SEO Testing or Reporting Tools

seo management software, SEO Client Management Software, SEM Client Manage

7:50 pm on May 1, 2011 (gmt 0)

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joined:May 1, 2011
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I am finding it particularly hard to locate resources to build and manage a new SEO/SEM company. It seems that 90-95% of the SEO content out there is targeted at business owners looking to drive more quality traffic to their sites rather than things like "how to effectively manage outsourcers".

As a new SEO business, how would I best compile all my know-how & tools into a step by step action plan for my customers? I know every industry & business is unique and each SEO model needs to be tweaked independently, but surely at least 50-70% of SEO tasks must be repeatable with each new customer, right?

Maybe this process is something I just need to build an Microsoft Access database for as I move forward with building the business and getting new customers.

What I'm looking for is a step by step action plan: "Step 7 Verify that top keywords are in the title" or "Step 13 Run URL through the following meta sites a. b. c. " along with the database fields for each.

How does everyone else hammer out a time/cost effective method for managing your customers SEO processes? There seem to be plenty of tools for testing & reporting ie: IBP, Raven Tools etc., but nothing for actual SEO client management.

Also, are there any sites/resources you'd recommend regarding SEO/SEM business/client management?

Any thoughts would be appreciated?
8:25 pm on June 29, 2011 (gmt 0)

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If everything was so codifiable, there'd be no need for us as SEO professionals.

I feel like it varies so much from client to client, it would be quite hard to create a systematic process for handling SEO clients. That said, I don't think it'd be impossible.

What you'd need is basically a data repository that contains all of your templated deliverables categorized by industry. This way your templates and action items would differ from say "Enterprise E-Commerce", "Small Business", "Professional Services", etc...You'd also need a project management component to track milestones, progress, roadblocks etc...

As far as I know, such a suite does not exist, and I typically just use templated audit documents, combined with Excel Spreadsheets and ad-lib as needed. Companies such as Covario offer suites that let you know what's missing on your site (IE your page title doesnt have your keywords, your keyword density is too low, etc) but it doesn't seem worth the money when a glance at the site reveals what you should already know as an SEO practicioner.
7:56 pm on Sept 19, 2011 (gmt 0)

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Nice post. I get great tips from this.