I will try to frame this as simple as possible.
I sell "Widgets" on my website. I want to expand the reach of my business by introducing affiliate network.
The affiliate network will allow anyone with a site involving "Widgets" to sell my products through their site. They actually don't have to do anything, except act as a front for my store (for unique whois info). By signing up as an affiliate they would give me access to make thousands of keyword optimized landing pages for "widgets".
All these optimized landing pages would then push traffic to the shopping cart which is uniquely installed on their server and some what branded to the site. The shopping cart would be set to not be indexed and is all managed by my business. So all the emphasis is placed on the landing pages and not the shopping cart.
The idea behind this is if I were to sign up 300 affiliates I could have 300 different landing pages for any given variation of "widget". Essentially this will allow me to gain 3/10 to 5/10 organic search results by using others sites as kind of a dummy site for mine.
I would also think it would be a good idea to contract out the landing page creation (outsource), so I can make each one of those 300 different landing pages a little different to avoid duplicate content. I would also take great care to make everything appear different, funnel all services through contact forms, forward live chat links to a call center and provide the phone numbers which all route their traffic to my business.
Keep in mind, the goal is 300 different sites with at least 5,000 pages each, that's 1,500,000 "Widget" pages.
This seems to be completely viable from what I can tell, just cut the affiliate a 10% check and call it a day. What do you think? ;)