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Huge drop in rankings due to change of URL Structure

url, seo

12:53 pm on Oct 29, 2010 (gmt 0)

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5+ Year Member

joined:Jan 12, 2008
posts: 8
votes: 0


I am operating a classified page similar to craigslist with about 1.3 Mio PI - until the day before yesterday. After a url structure change the site droped significantly within google rankings. After I discovered this, I found the first flaw which was a 302 redirect to the new URL instead of 301. This has been changed now to 301.

The changes can be sumed up into follwing:
old: /classifieds/houses.htm
new: /houses.htm

old: /houses/this-is-a-example-classified-title_a3838.htm
new: /this-is-a-example-classified-title_a3838.htm

This means basicly, that all files are inside the root directory.

Here are my questions:
1) Will the rankings recover and if, how long will it take?
2) Is the new structure better then the old one? A bit late to ask, I know!
3) Should I go back to the old structure? Google is already crawling the page strongly.

Thank you for any help,


3:24 pm on Oct 31, 2010 (gmt 0)

Junior Member

5+ Year Member

joined:Nov 16, 2008
posts: 63
votes: 0


a drop in rankings due to url changes is standard practise for Google. any significant web site change will cause this

a) Ive heard that rankings return within 2 weeks, as your site is being re-indexed. ive read that on this forum somewhere

as for b) and c) - im not an expert in that so better for me not to comment - hopefully someone can help you with that

good luck
6:03 pm on Oct 31, 2010 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member brotherhood_of_lan is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 30, 2002
votes: 2

1) Will the rankings recover and if, how long will it take?

Any links that pointed to your original link structure and going to send less link juice via the redirects you have in place... so all other things being equal, your rankings may not quite recover to their original positions.

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