i have a question on niche site SEO. I've found out, that "poker" is a very lucrative and overlooked (in SEO opinion) niche in my country. I am planning to make an informative site on this, like: news, rooms, video, forums, etc.
Local direct searches for "poker" in G are around 10k (which is a good number here) and similair 3-6 searches (poker rooms etc.) are somewhere in 5-10k monthly. Google shows around 450k local sites on this keyword.
The top5 of them have very easy beatable specs (links, pr and SEO).
I was like "WOW at last i have found the gold nugget!" at first, but now i am in doubts.. If the topic is very hot, everyone speaks about it around here and searches for it why it is so dull in google?
What pitfalls can this niche have and what did i overlook in my analysis?
Thanks in advance.