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Serps, comparative analysis and action

...what else can I do?

   
1:19 pm on Jan 7, 2010 (gmt 0)

5+ Year Member



Hi Guys,

I have just started to use some SEO tools for the first time to compare my best pages with those of my nearest competitors. I’ve had some initial success on certain pages that were lacking ‘obvious’ elements, but I’m a bit stuck for ideas where things are more ‘opaque.’

For example, I’m in 7th position in Google for a 2-word phrase. Interestingly enough, of the top ten listings, I ‘beat’ all my competitors bar two for PR; am way ahead on ‘repeats’ [as my product is the same name as the phrase (intentional)], so I’ve actually decided to cut back on its usage (less is more?), as none of those ahead of me have a single repeat!; I have a 2.33% density, whilst others have zero; and, bar the page in tenth position, I am the only one with any of the following page elements – %ages are thus for my page:

Title: 2 (80.0%)

Link: 2 (2.8%)

Kw: 2 (14.3%)

Desc: 3 (35.3%)

Bold: 3 (5.0%)

HTags: 1 (50.0%)

I am also ‘competitive’ on the use of each of the words that comprise my phrase taken separately, although I’ve picked up a few things I can tweak!

In other words, I have (unwittingly/instinctively/after learning) optimised my pages, whereas my competitors have not - and yet 6 of them are ahead of me for no apparent reason.

Am I missing something? On what other factors should I be comparing my page with theirs and where do I go from here to climb up the ranking?

Cheers as always,

B.

10:35 am on Jan 8, 2010 (gmt 0)



On page optimisation is only one of many factors to lead to good rankings and, while important, does not have the overpowering value that it once did. If other sites have been linked to by authoritive links based around your keywords or subject, then that can be the major factor to boost them over your better optimised site.

However, if you can get a link profile similar to your competitors, then your on page optimisation may put you at an advantage.

7:53 pm on Jan 8, 2010 (gmt 0)

5+ Year Member



Many thanks. I am seeking to imptrove such links. However...

In a recent newsletter of a large competitor, they state...

"If you run a website sign up free to become an affiliate and get on the road to making some easy money.

Our Affiliate Program will pay you up to £50 for every visitor who links from your website to US!

Surely that's not playing fair? Should I report them and to whom?

Cheers!

B.

6:48 am on Jan 11, 2010 (gmt 0)

10+ Year Member



It's gain Google's terms of service...but don't say anything, let them collect a lot of those and they'll sink themselves!
11:28 pm on Jan 16, 2010 (gmt 0)

5+ Year Member



Try a site comparison service to compare your pages with nearest competitors

[edited by: makemetop at 2:15 am (utc) on Jan. 17, 2010]
[edit reason] No URL promotional drops, please. See Charter [/edit]