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Some people say that pages should be close to the root of the domain. So we could have:
But others say that a logical URL directory structure should be used, such as:
I much prefer the look and organised structure of the second method, and the ability to get extra keywords into the full URL. But, does the fact that the product name keywords are then further from the root domain have a detrimental effect?
Has anyone scientifically tested these two approaches?