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If it does help, what would be the idea behind rewarding fresh content? I'm asking because seo/promotion nowadays is very much down to common sense, as opposed to how it was a decade ago or so... so I'd like to see the logic behind it... if there is any...
Do have any links to relevant discussions on this topic?
if you're going to read a book on SEO, would you rather read a new one or one that was written five years ago. chances are you want the new one.
ok, this sound quite convincing.
I'm thinking of doing just small changes, like adding/removing a link here or there, perhaps adding/removing a short paragraph on the outskirts of the page... basically doing small changes to "secondary" content, while leaving the main stuff unchanged, as I'm very happy with it.
Does this sound like a good idea, or do I need to make bigger changes?
There's something to be said about fresh content--not in that it's good for rankings for a particular document but rather that more of it will increase a site's topical relevance and reach.
I've got quite a number of pages that rank high for seasonally competitive terms which were written (and last updated) in 2005 with few inbound links. In fact, they outrank freshly made content from much larger sites.
what is your explanation for those pages to do so well?
Though opinions, such as "yes I think so" or "Certainly not, are you bonkers?", are appreciated, links to relevant discussions would be even better. I've been searching around a bit and can't find much more than... just guesswork and opinions that amount to not much more than guesswork. Do you know if someone has done a test - fresh vs non-fresh?