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different CTR on organic search results?



11:01 am on Oct 3, 2009 (gmt 0)

5+ Year Member

Surprised to find no research on this one:

Does hyphenation of the domain name influence CTR on hte SERP?

Given query "x y z" (ie "hair dryer deals"), what url would get the most clicks in Google, given the ranking position and result snippet is exactly the same: www.xyz.com, or the hyphenated alternative www.x-y-z.com ?

any thoughts? Has anyone conducted some research on factors influencing the CTR of organic listings?


9:57 pm on Oct 10, 2009 (gmt 0)

WebmasterWorld Senior Member agerhart is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I have read a number of documents based on heatmaps that analyzed click patterns and CTR based on position. There are a bunch out there if you do some searches. But to be honest I've never seen any studies based on the use of hyphens in the URL.

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