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I remember when I used to admire Yahoo. But after this, they deserve to be beaten (by their competitors).
Today in my Yahoo account in the same spot is says "(1) New challenge", as though it's a new message or something. There's absolutely nothing to identify it as an ad.
Yahoo has certainly gone downhill.
I watched a documentary on CBC this wek about Yahoo and how they sell every little tidbit of information that they can collect from you when you on their pages, they track your browsing behaviour and sell any trends they detect to corporations so that those companies can better, more precisely market their products to you, through Yahoo of course. The adds that you are getting can vary significantly from the ones your neighbours are getting. They track your kids too. They find out the size of your family, where you live, what type of stuff you like etc.
Bad Yahoo. Once you were a decent search engine now your almost as bad a Google.