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Now how should the Search Engine optimization work for the content portal differ from what we do for the service website.
That's a seemingly broad question to a matter, you haven't given us much information about.
A link would help.
A link would help.
Thanks for your enquiries. Lelas, let us assume that I own a 'baby' Wikipedia and a 'baby' Google.
The first one has several thousands of pages on different categories with different subdomains. So, obviously, it makes no sense for me to optimize it for any specific keyword. Baby Google on the other hand, I just have one keyword to optimize - "Search Engine".
So I understand that for Baby Google, I can have a dedicated SEO who shall be building links with "Search engine" as anchor text. But how do I optimize baby Wikipedia. Do I subscribe to the eternal philosophy that Content is King and move on, or can I have a dedicated SEO who is going to work on optimization. If so, how does his work differ from the SEO who is going to work on baby Google..
Anyways, that's off topic and not for me to decide...
Going on topic...
anand84:
The good thing about a content rich "Baby Wikipedia" is the internal linking value you are able to create from linking within content to other pages. Link naturally from any keywords matching another page, but limit the amount of links going out from each page by only linking from super targeted keywords.
Once you build enough trust to the site you'll get get pages indexed swiftly. External linkbuilding to, say, tag/category pages will help a great deal and the internal linkbuilding will help the site gain momentum. Get an SEO to help you with manually created sitemaps, create decent URL structure and a "best practice" internal linking guide the content writers can use, whenever they add content. Finally, hire the SEO to do ongoing linkbuilding and make use of authority article/press release submission sites for two purposes:
1) Press Releases makes a large amount of new links seem like a feasible thing to Google (you don't want their algorithm to think you're optimizing)
2) Articles/Press Releases spread nicely throughout the web helping you gain links and publicity. Usually high volume low/semi-low quality links, but you gain them automatically and they do help. The SEO can focus on gaining higher value external links.
Baby Google, however, is in large terms depended on external linkbuilding, so the SEO would focus mainly on gaining valuable links from other sites.
[edited by: Lelas at 1:01 pm (utc) on May 20, 2009]
Not being able to post a link to relevant sites (non-promotion) limits the use of this forum greatly and I would think, makes users waste more time than necessary (probably rules out a lot of professionals).
I think professionals need no links because they know the basic concepts and talk about how apply it on websites. If you learn the rules you can use it for every site you work on.
That's what ask a good engineer: My car gives me a 0,38CX in the tunnel because I need to use a harsh paint. What do you'd do?
A bad engineer: THIS is my car. How can it be faster?
