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Using site name in all page titles

Is it wise to use your web site's name in all page titles?

         

csingsaas

2:13 am on Jan 21, 2009 (gmt 0)

10+ Year Member



From an SEO standpoint, I'm curious to hear opinions on whether or not it is best to use the site name in every page title. Each page title will have a unique portion - but the page title will be present as well.

My site's name (company name) does have keywords present. As an example, let's say our name is "Johnson's Custom Cabinets".

On all of the various pages I have been naming them like this...

"Oak Kitchen Cabinets ¦ Johnson's Custom Cabinets"
"Living Room Cabinets ¦ Johnson's Custom Cabinets"
"Cedar Kitchen Cabinets ¦ Johnson's Custom Cabinets"
"Composite Kitchen Cabinets ¦ Johnson's Custom Cabinets"

1) Does using the site name in every page title help or hurt SEO efforts?

2) Assuming it is wise to use the site name in every page title, does it matter if it is placed at the beginning or end of the title.

I understand that from a branding perspective, using the company/site name is a good idea. Remember, I am using "Johnson's Custom Cabinets" as an example - what I'm actually doing is a free service (informational site) - if that matters at all.

Can't wait to hear the different perspectives on this. Thanks!

phranque

3:03 am on Jan 21, 2009 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



this might be a 5 year old post but i can see that the principles still apply:
Building the Perfect Page - Part II - The Basics ¦ Developing an effective <title> element. [webmasterworld.com]