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I'm wondering what would be best for SEO optimization.
What should I choose to rank for, when deciding between completely building your website around ONE root keyword or it's subkeywords?
As an example, here's the keyword list for the keyword 'widgets':
widgets - 68000000
widget insurance - 30400000
widget rental - 20400000
used widget - 7480000
cheap widget - 3350000
widget for sale - 2740000
cheapest widget - 2740000
new widget - 2240000
widget deals - 1830000
Notice how the searches become gradually less, making the root keyword 'widgets' much more appealing to search for.
Now if I would build my website around the keyword 'widgets' only, and imagine I could, wouldn't that give me a better chance to get traffic and ranked highly, instead of building my website around all 10 keywords and losing relevance?
The market I'm competing in, has a root keyword with 35000 searches, and the following keywords are getting 8000, 5000, and from there on a few with 3000 down to a somewhere in the 1000 for the remaining keywords.
Obviously, I'd like to get the most possible traffic. So I'm wondering if I would rank best to optimize my page for the root keyword, or should I go for all ten keywords spreading chances?
Building the website around one single subkeyword is not an option at the moment, so I'd like some of your opinions on either choice.
Thanks, regards, Rudolf
[edited by: caveman at 11:25 pm (utc) on Dec. 28, 2008]
[edit reason] widgetized [/edit]
Generally it's never good practice to build a site around ONE keyword.
It's a cliché, but for many, many good reasons: You should build your site for users.
That said, build your site with a top down approach, targeting the biggest, toughest keywords at the root level, and "subkeywords" as you call them, along with different but related keywords on subpages.
So personally, I'd go beyond "widgets," "cheap widgets," and "widgets for rent," to also think about whether or not your audience is interested in gadgets, sprockets, and related products, services and information. ;-)
After your first year or so in the SERP trenches, should you have optimized the on-site elements effectively for your keyphrases, your web pages will rank amongst the top competitors (that could be 20 or that could be 100). Once you are amongst the leaders then it is time to outclass them with, you guessed it, more brilliantly crafted and unique content.
