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Relationship between number of website pages and organic search traffic

     
7:53 pm on Dec 16, 2008 (gmt 0)

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Hello,

Is there a relationship between the number of pages a website has and the amount of organic traffic google sends it.

For example, if a shoe website ahs 1 million pages, does this mean that it will receive a lot larger amount of organic traffic than shoe retailer like say Crocs.

Does this expalin why Amazon and Ebay receive so much organic google traffic?

regards
chris

9:18 pm on Dec 16, 2008 (gmt 0)

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WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Welcome, frostfire.

Basically, of course. Think about it: a one-page site limited to one topic would probably receive traffic from a coupla' handfuls of search terms, tops. And depending on the topic, the size of the niche and general interests of searchers might be a limiting factor. So, yes, the more pages, the more possible topics/subjects/items can be addressed, possibly resulting in more traffic from more varied search phrases used by a much wider search audience.

(And don't limit it to Google; there are other search engines out there ;-).)

9:28 pm on Dec 16, 2008 (gmt 0)

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WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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On the other hand, just adding more and more pages could spread the site's Page Rank so thin that individual pages would have less chance to rank, not more.

If you add more pages, be sure to invest some energy in new link development, as well.

10:06 am on Dec 17, 2008 (gmt 0)

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Further to Buckworks, each page gets its own PageRank. With a small site, you can circlulate your pagerank and have each page rank well.

A large site will need proportionately more inbound links from a sitewide perspective, but (assuming a sensible navigation structure) proportionately less inbounds per page.

Content, PageRank and relevency of links are the significant factors in ranking performance. Only add pages if you have good content to go on them. This will attract links and rank well naturally.

Adding 'thin' pages are a waste of time- they have little content of worth, to the SEs will not rank them well, so they bring no trafic but drain PR from the rest of your site.

10:29 am on Dec 17, 2008 (gmt 0)

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>> On the other hand, just adding more and more pages could spread the site's Page Rank so thin that individual pages would have less chance to rank, not more.

Yep... the bigger your site is the more PR you need to stop those pages hitting the supplementals; which results in pages that only appear for highly specific searches.

One of peoples biggest confusions comes when their competitor has better rankings than them with a site that is a fraction of the size.

If you are going to have a site thats HUGE then think about blocking poor quality pages from the index.