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UK site or no UK site?

In addition to my .com should i start a site for the UK?

     
6:57 pm on Nov 7, 2008 (gmt 0)

5+ Year Member



My .com i rock'n. I have the .co.uk domain and we're opening a U.K. office.

- Should i have a separate site for the U.K.
- How different does the text have to be?
- Can the site have the same structure, page names etc just different text?

I'll also want to hit other countries in the EU. Should i buy other domain ext or just have sub folders like domain.co.uk/SP, FR, IT etc.

What's the best way to go about this?

3:10 pm on Nov 11, 2008 (gmt 0)

WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



what a lot of companies are doing is placing the UK content within the main website. Buy having for example... domain.com/uk and have the domain.co.uk domain point to the location within the main site.

There are good reasons for doing this, it means that all your SEO and marketing efforts are within the one website, as opposed to having to do twice the work by promoting 2 entirely different websites.

Mack.

1:19 pm on Nov 12, 2008 (gmt 0)

5+ Year Member



Hi Mack,

That's what i've been reading.

But.... i still need to target similar phrases in the UK. Would i have a UK home page under domain/uk.

I'm currently doing domain/fr and domain/es but domain/uk is a little harder to achieve since it's in English as well.

Should i have a whole under the UK folder? Won't it be weird for the user if he removes the UK and visits the domain?

6:07 pm on Nov 12, 2008 (gmt 0)

WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Yep I know what you mean. What you can do is have the .com domain point to the homepage and the .com/uk page pointing to UK content. What you could also do is filter users by IP, and suggest setting their preference to the country they are from. This would involve a bit of investment both in terms of data and scripting to make it possible.

If you where to do this effectively .com site would be different depending on where the user comes from. Often when you see a site using this they have an option to change setting (location)

Mack.

9:24 am on Nov 16, 2008 (gmt 0)

redhat



The following message was cut out to new thread by eelixduppy. New thread at: search_engine_promotion/3787343.htm [webmasterworld.com]
1:08 pm on Nov. 16, 2008 (est -5)
2:43 pm on Nov 20, 2008 (gmt 0)

5+ Year Member



i just heard Matt Cutts at Pubcon saying .de or .fr is best then sub domain or sub folder is just fine. [videos.webpronews.com...]

Option 1
re-writing my entire site for mydomain.co.uk. 30+ pages

Option 2
Having a new home page under domain/uk. 1-3 UK centric pages

Will google know that we're in the UK by the subfolder and rank mydomain.com much better in the UK?

 

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