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I have been asked to quote for optimising 16 pages of existing content.
Up until now I have started from scratch. Found some good keyphrases and written all the content around them including title, description, etc. I've done a couple of jobs where I've found keyphrases from and created 10 pages with optimised content for 450 UK pounds.
I thought of charging 150 UK pounds for finding the keywords. and 70 pounds for putting them into 16 pages the content total 220 pounds. Do you think that sounds about right compared to the other one? I'd be doing a title tag, their description tag is okay but needs altering. The page content needs loading with some key phrases in appropriate places.
Charge an extra fee for doing "keyword research". If 150 pounds sounds right to you, then do it, but charge maybe 50 pounds per web page or less if the customers has more than a threshold. This way, the customer will know that each page is optimized.
Or you can offer 250 pounds per the entire web site.
Weigh all your options.