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The right strategy?

Should we change our strategy?

1:57 pm on Jul 28, 2008 (gmt 0)

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At the moment, I am having a guy working on SEO for our company website. On the website, we sell a service to use on our website.

He has had free hands up untill now, and I'm not satisfied with the result.

He has been using the time on building up our "google rank" by placing approx 10 links each day on pages with high page rank (3 and higher). Just short comments on blogs etc.

I know that this is considered very important, that Google can see "important" pages linking to our page.

But since the no of visitors is not really rising. Isn't it better to concentrate on placing relevant links on relevant sites, and not just on random sites. Our goal is not to have #*$!.#*$! amount of visitors, but to sell products on our website.

I think we could cut it down to this. In our case, is quality better than quantity?

Im looking forward to hear your input.

4:58 pm on July 28, 2008 (gmt 0)

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It does sound a little dated - that sort of strategy is mostly a lot of work for very little reward. Also have you checked that the links he's getting are actually followable? If they have REL="NOFOLLOW" in the code, then they're completely useless to your search engine performance. Lots of forums and blogs use NOFOLLOW for comments, to dissuade spammers.

Using a smaller number of more relevant sites could be better, but really what you want are good, natural, links from genuine people out on the web. I would put the effort into making some truly great content, and then submiting it to social bookmarking sites - especially vertical ones that serve your sites niche.

The more you can get people talking about something on your site, the more links you'll get back.

[edited by: JamieBrown at 4:58 pm (utc) on July 28, 2008]

3:54 am on Aug 3, 2008 (gmt 0)

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How long have you been working on your SEO effort?
9:23 am on Aug 4, 2008 (gmt 0)

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joined:July 28, 2004
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We have run SEO for about 3/4 of a year. But a few months ago we decided to cut down a bit.

Our SEO guy then said that building links would be the best use of the time he was granted. This is the decision I am now questioning.

I think that building quality links on relevant sites is much better than just placing 10 links a day on different high PR pages.


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