Server move but conversions all but disappear

[Asia_Expat]

A few months ago, I decided to move server from a managed server in Germany to one that I manage myself in Singapore. The reasons for this are many, but the most obvious should be my username here at webmasterworld.

I'm pretty sure I've got everything running well. I've checked everything I can think of... and indeed, for my users here in Asia, my website is faster than greased lightening. Even back in Europe and the U.S. it's still pretty quick. As far as I can tell, everything is working perfectly and most of my forum users are commenting how fast the site runs now I have made the move. Incidentally, traffic has actually gone up by about 30 percent in the last few months.

... but at almost exactly the time of the move, my conversions dried up almost completely and I've got a flat forehead from banging it against the wall trying to figure out the problem... also, my bounce rate has gone up noticeably... so I'm throwing it in this thread for some fresh ideas about what I might have missed.

[edited by: Asia_Expat at 1:02 pm (utc) on July 4, 2008]

[Quadrille]

Is the site a .com or a national TLD?

If your visitors are up, but conversions are down, it occurs to me that maybe your visitors are coming from a different pool. But changing servers would only do that if the site had a strong regional dependency.

Did anything else change? not necesarily on yur site, but in your niche? Your products? Competitors' sites?

[Asia_Expat]

It's a .com site... I just can't think of anything else I changed, other than the location of the server... bounce rate went sky high and conversions evaporated at the same time... really odd.