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What do you do to promote it with only $2k (US)?
I realize that some extremely talented people here won't even need money to successfully promote something like this.
What are your ideas?
I would hold back on spending till you understand your user and conversion process. Especially if UI is at 80% - you need to be at 90+% to get effective $$ usage.
In early going - I would strongly look at link building - unless you have an INCREDIBLY unique niche - in which case people wont search it anyway - don't spend all your time on SEO. COnsider some link building with good reciprocol sites - that have an audience at the right stage you need them.
For free services in particular - ADS ARE DANGEROUS! you may waste bucks and even get sign ups - but wind up with just "tire kickers" - as opposed to serious long term users.
[edited by: caveman at 6:16 pm (utc) on July 2, 2008]
[edit reason] Edited per TOS #13, 20 [/edit]