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Controlling the Order of Pages in Search Engines.

can it be done?

     
6:45 pm on Jun 5, 2008 (gmt 0)

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I have a client who is a law firm. He wants to make sure his bio page comes up first if someone Googles his firm's name, i.e. www.lawfirm.com, rather than some first year associate.

I advised that it's difficult, if not impossible, to control the ORDER or pages served up by the engines, short of manipulating the content in close to a black-hat way.

Am I missing something? Is there a surefire way, a possible way, or no way at all, to give his Bio page more of a leaning toward the top than some first year associate?

6:53 pm on June 5, 2008 (gmt 0)

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Two possibilites I see:

A) Buy controlling interests in all the search engines and then force them to manually factor that sort order into their search algorithms.

B) Remove all mention of first year associates on the company's web site and forbid them from creating their own sites or have their names listed on any other sites that are anyway related to the web site. (Also make sure that any press releases sent out also do not mention any first year associates.)

There are white hat ways to help his bio appear higher, but certainly no guaranteed way (short of the above suggestions).

7:19 pm on June 5, 2008 (gmt 0)

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Am I missing something? Is there a surefire way, a possible way, or no way at all, to give his Bio page more of a leaning toward the top than some first year associate?

Depends on how his Bio page is setup. You can get first name last name searches to return bio pages in the top results if they are optimized properly or what I think is the correct way. It seems to work well. ;)

If someone is searching for "firm name" and you are trying to get his bio to appear ahead of other bios, that's a hit or miss situation. He'd have to have more optimization within the firm site itself which in turn is going to push that bio to the top of the food chain. Googlebot eats that stuff up. ;)