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Thank you for your help
1. short is good (hyphen it if the name you want is already taken!).
2. generic is best, if you are thinking of selling it later.
3. generic + geo (location) can be valuable if you are also promoting the location of your business.
4. words that users will generally type in to search for your product or service can be helpful.
5. google the words you think you would type and see if you can find your competitors in the search results! What are their domain names?
6. dot Asia is definitely on a surge - Asia has the largest internet user base on the planet! Dot Com domains are all but taken, there's still time to grab a dot Asia one if your business is niche. You can also try the resale market - when the prices are still low.
7. If your company has the same name, that's a plus in marketing terms.
Hope that helps.