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I have a site that is getting good traffic from Google but about 90% of the traffic is sent to the home page.
The keywords coming in are exactly what I have targeted, but conversion is lower than it could be because of the landing page disconnect.
My site is setup like this:
Home Page - Best Widgets
Silo - Red Widgets
Silo - Green Widgets
Silo - Blue Widgets
Silo - Black Widgets
So, I'm getting traffic for red, green, blue and black widgets but it all lands on the Best Widgets page.
Any ideas what to look for as a cause, or how to correct this problem?
You could go out and get links to the deeper pages, and optimise the content more effectively relative to the main page.
But it's probably much better to go with the flow, and just ensure that your visitors have good site navigation to take them quickly and easily where they want to go.
In practice, few people will be concerned at not being at the perfect page so long as the site is relevant - and they can move with just one click.
And it isn't a perfect science; change too much and you might get people at the deeper pages, who wanted the index page. And that's more of a problem, because you are probably more likely to lose people that way.
And they don't call it an index page for nothing ;)