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I have a website that offer a business service. I would like it to be optimised for both 'some-service' and 'some-services'.
I doesn't look great if I use both words in the text on the site, for example like 'We provide some-service and some-services...'.
Any ideas, so that the page will be optimised for both variations anyway?
At X company we offer some-services for small and medium sized businesses. Whether you are looking for a fully-automated some-service or a manual some-service, we have every type of services for your business.
and in the <title>
Some-service - Company X: quality some-services for your business
"I like blue widgets. Blue widgets make the word go round. Blue widgets are great, and today I'm going to buy blue widgets cuz blue widgets make me happy. I dream blue widgets.." - keyword stuffing.
I don't see the logic in the statement that it is better to chose between 2 terms and only optimize a page for a single term.