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But when I try to implement the same strategies I used a few years ago, it doesn't seem to work. Now I've been reading the forums again for awhile now, and I just wanted to get the advice of someone who's been around for awhile as to the major things that have changed, and that deserve my attention in getting a new site back on track.
PS. I'm so glad this site is still here and thriving no less :)
For one, generating lots of incoming (some reciprocal links) with anchor text of my keywords.
Hmmm, there is only one method I know of to generate "lots" of incoming links and that is usually through an automated process.
Do you have a links directory attached to your site?
I just figured I missed a bunch with the switch to dynamic pages, and all this "web 2.0" crap. I always tried to make my pages static, as it was the best way to assure being indexed properly (not sure if that has changed). Is it worth it to build a big flat HTML content rich site still?
While most general seo strategies have remained about the same ( a few changes, i.e. recips not what they used to be), one thing that has changed is the timeframe.
Where it used to take a month or two to get a new site cranking with the right link work, it now will generally take 6+ months in G to start getting some traction.
Yahoo and MSN can still yield some more immediate results, but G likes to see the domain AND the links age a bit before awarding the site with full "credit".
There are always exceptions, but for the most part, you can expect any promotion of a new site to take a good bit longer than it did 4-5 years ago to see the same results.
A good rule of thumb these days. If you have a project you are thinking about. Get the domain now, put up a page or two and point a couple of links at it and let it start aging.
[edited by: Philosopher at 4:01 pm (utc) on Jan. 30, 2008]
Another weird question. Lets say you wanted to target three keywords: 'blue', 'widgets', and 'blue widgets'. If all three were 'obtainable' in terms of rankings, would it be better to target the individual keywords 'blue' 'widgets', or the entire phrase if you wanted to rank higher in all three.
Lets say you wanted to target three keywords: 'blue', 'widgets', and 'blue widgets'. If all three were 'obtainable' in terms of rankings, would it be better to target the individual keywords 'blue' 'widgets', or the entire phrase if you wanted to rank higher in all three.
Personally I'd optimise for 'blue widgets' - as the complete phrase contains all the 3 keyword varients that you want to target.
A few tips for you.
One, to tap into the Web 2.0 world, I suggest getting a blog. WordPress and Blogger are pretty good. eBay blogs get quite a bit of traffic.
[edited by: tedster at 8:31 am (utc) on Feb. 11, 2008]