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H1 tag goes around article main title. H2 tag goes around a 1 sentence blurb which appears on every page. H3 tag goes around the articles main subheadings.
Question 1: Is it smart/intelligent/proper to have an entire sentence as an H2 tag? Is there a word number limit? Does google say anything about preferring only 1 to 4 words max for H2's?
Question 2: I thought it might be brilliant to have our description text match this "blurb" text, and if it was also an H2, that would really look quite good to google. Might be a great way to organize things. What do you think?
[edited by: HLTc at 6:11 am (utc) on Jan. 10, 2008]
[edited by: engine at 8:49 am (utc) on Jan. 10, 2008]
[edit reason] See TOS [webmasterworld.com] [/edit]
<h2>Sub title 1</h2>
<h3>Sub-sub title 1.1</h3>
<h3>Sub-sub title 1.2</h3>
<h2>Sub title 2</h2>
<h3>Sub-sub title 2.1</h3>
<h2>Sub title 3</h2>
<h3>Sub-sub title 3.1</h3>
<h3>Sub-sub title 3.2</h3>
<em> is a fitting tag to use to emphasise one particular part of the text, perhaps you should use that for your blub, and use H2 where you now use H3.
i'll second what vvv suggests.
i think you should use tags that are semantically correct for the context.
usually the unique description of a page wouldn't be the same text as a subheader on that page.
if that blurb is unique for each page it could be good meta description text.
i don't think the length of the H tag text length matters if it is relevant to the page.