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OR, should you create special pages, which wouldn't (necessarily) be linked to from your sites navigation but rather would only(?) be linked from, say, a PPC campaign ad?
If your PPC campaign is targeting broad, general terms like "TV" (which are typically people who have just started researching a purchase) you might want to send them to content on your site that describes all the different types of TVs out there (LCD, Plasma, HDTV - 720p, 1080i, 1080p, etc) so that you can educate them in hopes that when they are ready to buy, they come back to your site.
If your PPC campaign is targeting narrow terms like "Samsung HDTV Model 829393", someone clicking on this is more likely ready to transact. So make that be their only option.
There was an excellent session at Pubcon about landing pages. The jest of it seemed to be "Don't give your consumer options on the landing page if you want to increase your conversion. The more options you give them the less likely they are to transact."
[edited by: ZydoSEO at 8:48 am (utc) on Dec. 16, 2007]
I'm wondering, do you use the NOINDEX tag because you're afraid your landing pages will negatively impact the PR of the hub site?
My site sells over 4000 widgets and in some cases has large selections of, say, navy blue widgets. Seems like I'd be better off in my case sending them to my site so they could choose from all my navy blue widgets. Or maybe have my landing page display all my navy blue widgets.
Our affiliates have links to these pages on their sites. So because each affiliate's URL is different it's not likely that the landing page would ever rank any way.
We do have some older landing pages showing up in SERPs due to affiliate links. But we're fixing that over time.
[edited by: caveman at 2:00 am (utc) on Dec. 18, 2007]
[edit reason] Delinked link. [/edit]