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If you had $200 for marketing.

...for an existing website, how would you use it?

     
5:10 am on Dec 7, 2007 (gmt 0)

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Let's say you have $200 to spend on marketing a website, and want to have something to show for it on the long run, what would you buy?

What would be the strategy that would allow you to recoup your investment and increase your marketing budget for next time?

I am well aware that many around here have much larger budgets. On the other end, many, like myself, never spent a penny on it beyond hosting. I am not doing bad, I've got loads of original content, but I realize it's time to spend some $$$ and I am a little unsure of what should be my first move.

Paid links? ADs? Banners? SEO? ...

What would you spend $200 on?

8:36 am on Dec 7, 2007 (gmt 0)

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Depends on your area or market, of course.

1) Use the money to run an Adwords campaign. Structured correctly, it may give you valuable information about what works (or doesn't) which you can then carry over the the content.

If the area you cover, or your market, is too big for that amount, pick a sub-section that you are interested in researching or expanding.

2) Pay for an article on a "hot topic" from an industry leader or journalist who has no previous connection to your site. (Again if your market is too large or too prominent, you may have to look for a sub-section of it on cost grounds.)

Market the article once it appears on your site.

3) If your site if appropriate for it, and if it does not already contain strong image content or video, buy a digital camera or video camera and get to work.

Market the product.

12:31 pm on Dec 7, 2007 (gmt 0)

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you might get more answers if you reveal the nature of the site, is it ecommerce, infomation only, do you offer a service, is it the website for a bricks an mortar business?

Many forms of marketing will swallow your $200 in 1 hour,

what would 1 hour of marketing be good for?

1:50 pm on Dec 7, 2007 (gmt 0)

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you might get more answers if you reveal the nature of the site, is it ecommerce, infomation only, do you offer a service, is it the website for a bricks an mortar business?

Oups, sorry.

It's a small translation company offering services in several languages. I also sell an eBook for translators and I have a translation software coming soon. (Still coding away).

The website also contains a good bit of free content in the guise of translation articles.

Theorically, there is no limit to the potential income a single client could bring. A single eBook cost $15.

A translation client can order anywhere between $50 of services (minimum charge) and tens of thousands of dollars (unfortunately not the norm).


Many forms of marketing will swallow your $200 in 1 hour,

what would 1 hour of marketing be good for?

Not too sure. As you probably understand from the above, a single good customer could be well worth $200 spent on marketing.

Either way, I am looking for something that would last a lot more than just 1 hour.

I have a lot of work to do to improve my website itself as well, so a sudden, short-term spike on my traffic would probably not do too much good, while a gradual increase over time would allow me to adapt to these news visitors.

On the same rationale, I am not too keen of just paying for one-time ads that would leave me back at the same trafic level as soon as they run out.

I am not ruling Ads out. They could be the right thing to do in my position, but I would prefer something more lasting.

2:01 pm on Dec 7, 2007 (gmt 0)

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Depends on your area or market, of course.
1) Use the money to run an Adwords campaign. Structured correctly, it may give you valuable information about what works (or doesn't) which you can then carry over the the content.

If the area you cover, or your market, is too big for that amount, pick a sub-section that you are interested in researching or expanding.

2) Pay for an article on a "hot topic" from an industry leader or journalist who has no previous connection to your site. (Again if your market is too large or too prominent, you may have to look for a sub-section of it on cost grounds.)

Market the article once it appears on your site.

3) If your site if appropriate for it, and if it does not already contain strong image content or video, buy a digital camera or video camera and get to work.

Market the product.

Thanks for the suggestions. 1 is a possibility. 2 & 3 would probably not work in my field, but I realize I didn't provide enough info.

I have added more in reply to another post.

3:56 pm on Dec 7, 2007 (gmt 0)

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Just to be clear, the Adwords suggestions wasn't meant as advertising (although it obviously has that to a limited degree) but more as a way to get some genuine functional keyword research rather than relying on the educated guesses of the various tools.

But it depends on how happy you are with your keyword research at present.

(Incidentally, one of the funniest ads on the video channels (German coastguard) was produced by a language school. So sometimes it just needs a fresh idea. Abraham Lincoln reading the Gettysburg Address after it was put through Babelfish, or something like that.)

Before four notch and seven years our fathers further gotten on this continent, a new nation, understood in the liberty and the affair inaugurated that all men are caused on an equal footing.
4:08 pm on Dec 7, 2007 (gmt 0)

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$200 gets you pretty much bugger all! To be honest I would spend the money on taking a journo out in your field for a load of booze in the hope they write something nice about your site.
4:23 pm on Dec 7, 2007 (gmt 0)

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For your budget,and business, I would think the very first thing you need is

SEO expertise

Do a lot of reading up on this forum, have a close look at the webmasters guidelines for

google, yahoo , msn, ask

ask questions on this forum, participate actively in the forum, you might be amazed at the results , look at what others are up to, their profiles can give you clues

Investigate the top sites on the search engines , ask yourself, what are they doing that you could do, why are they at the top of the search results

Some chaps here get like 10,000 visitors per day from search engines

Don't start spending until you feel comfortable with your decisions,

Do not embark on any massive advertising campaign without some road testing

Can't be any more specific than that

8:06 pm on Dec 7, 2007 (gmt 0)

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1. Do your SEO work.

2. Put together the best keywords possible.

3. Do Adwords with modest bids.

You might be able to stretch $ 200.00 over a couple of weeks.

If none of the above works, you didn't hear any of this from me! :o)

Good luck!...KF

3:40 pm on Dec 9, 2007 (gmt 0)

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Hum, so it looks like the only advice so far is "Put out some ads". (Whether it is to test keywords or to get the traffic, every other advice involves doing SEO,... myself) - unless I wanna find a journalist to bribe, that is.

If that's the only way, I guess that's what it is, but I am surprised to see there is no other advice.

What about buying links or banner links?

3:57 pm on Dec 9, 2007 (gmt 0)

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Just to be clear, the Adwords suggestions wasn't meant as advertising (although it obviously has that to a limited degree) but more as a way to get some genuine functional keyword research rather than relying on the educated guesses of the various tools.

But it depends on how happy you are with your keyword research at present.


Thanks a lot for the advice. I see what you meant about the adwords.

(Incidentally, one of the funniest ads on the video channels (German coastguard) was produced by a language school. So sometimes it just needs a fresh idea. Abraham Lincoln reading the Gettysburg Address after it was put through Babelfish, or something like that.)

Before four notch and seven years our fathers further gotten on this continent, a new nation, understood in the liberty and the affair inaugurated that all men are caused on an equal footing.

Neat! I'll give a call to Abe and see if he wanna come for an audition.

Jokes aside, this is an interesting viewpoint. I will see if I can come up with something fun.

Only thing is, it looks like all suggestions are pretty much all about doing stuff myself (which I am already doing, but I am spread a little too thin). I would like to get a little ahead by spending a bit of cash, and I wonder what would give me the best ROI.

11:10 pm on Dec 18, 2007 (gmt 0)

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I agree with Stever.

Get a video camera and start making vids about what you do, introduce the team, idiots guides, anything to do with your business.

Upload 'em and see what happens.

And subscribe to WebmasterWorld.

11:31 pm on Dec 18, 2007 (gmt 0)

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Things I would consider would include directory listings in some well ranked, niche directories in your field (not general SEO ones), newsletter ads with subscibers that might buy your product, or hire someone to write some articles for syndication.
8:40 am on Dec 31, 2007 (gmt 0)

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for $200 I'd buy a nice bottle of scotch, then spend a few hours building links to your site. $200 isn't anything in terms of paid advertising...