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Seo, my Experience (not Good)

I should of done it myself.

7:05 pm on Nov 13, 2007 (gmt 0)

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Recently finished up on a new site.

For the first time I thought I would farm out the SEO. My thinking was that it has become harder to get traffic and CTR than ever before. Made the decision to
go with a pro this time rather than piddling around with it myself.

Here is the scenario. Nice site, graphically appealing, bona fide free offer,
30 day campaign, modest budget. fifty key words and two ads.

Results 15,000 unique visits, 58 CTR and 4 sign ups. not the most stellar performance!

The fellow was a "Google Adword Specialist" so I thought he would know his stuff

Looking back on it I think he was just painting by the numbers.

I suggested a few keywords and I think he dropped them in Word Tracker or the
Adword tools and went with what ever came out. He wrote the ads also.

AS far as I can tell he never adjusted them at all other than running them exact and broad match. (He ran the whole campaign.)

To sum it up I think I could of done it as well, (and have in the past)

Is this typical or did I just draw a dud? (he was recommended to me.)

What are your thoughts on my experience?...KF

10:32 pm on Nov 13, 2007 (gmt 0)

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Results 15,000 unique visits, 58 CTR and 4 sign ups. not the most stellar performance!

Actually, this is pretty standard and as much as most can hope for using seo experts. Seo experts, aren't really experts at all, as seo is so simple to do it's laughable, with a little practice you can do far better yourself.

I enquired after an SEO service once and was horrified that they chap wanted access to my site lol, yeah right...... then they wanted 800, and when I enquired what they would do the reply was "oh we can deliver 4000 visitors to your site" - I get over that figure now... I declined rapidly and saved 800.

It's just practise and how well you know your site. It's dead easy.

8:18 am on Nov 14, 2007 (gmt 0)

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I was a web site guru even when I was young and I excelled at writing. Back then I had NO idea what SEO writing was, and didn't know that people even hired other professionals to write for their websites. A woman learned of my speciality through a local forum and even commissioned me to make a website running for her as well as write articles.

She paid me $2 for every 500 words. IMAGINE! I didn't know how sucky a rate that was! That person didn't even write a SINGLE article for the orders that she took!

8:30 am on Nov 14, 2007 (gmt 0)

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lynder, Welcome to WebmasterWorld.

She paid me $2 for every 500 words.

From the positive side, that can earn you experience and a 'portfolio', so that ain't bad at all as a beginner.

Made the decision to go with a pro this time rather than piddling around with it myself.

I believe SEO is the most sensitive part of building a successful website, and it is best if kept inhouse.

5:12 pm on Nov 15, 2007 (gmt 0)

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Wow, my first post!

I'm a bit confused by this, as you titled this "SEO, my Experience". It seems you are talking about SEM or search engine marketing rather than SEO, search engine optimization.

If you are looking for the free traffic and better results in the SERPs you should consult an SEO expert. If you are looking for PPC management, which seems to be what you are referring to, you should consult a firm specializing in that area. Some companies do both, but SEO is different than SEM.

Was your CTR 58% or .58%? 58% would be a great CTR especially if you are advertising on Google. If this is the case, I would look at your site and see why you aren't getting conversions. Seems to me that it's an on-page issue.

Check the keywords your "expert" was using and see if they are all relevant to your topic. Track ROI on the keyword level and drop bids where you don't see conversions.

I would recommend keeping this in-house unless you are comfortable sharing sales data with your Google expert. It hard to manage an ad campaign if you don't know what is working and what is only costing you money. If they don't ask you for this information then they probably aren't the expert you thought they were.