Website Traffic dropped although its ranking good on SE

[seo_gyan]

Hi Frnds

can any1 pls guide me on this query...

i have a <product oriented> website. After doing SEO on it for the past 6months i have noticed a thing in it....

Its ranking good on SE but from past 6 months its traffic rate has drop down to 20% say....

im bit confused that if my website is doing good on SE why am i not getting more traffic to it..

i have worked upon the redesign of website, also on regular basis SEO updation is done...

Pls guide me what culd be the possible reasons..

Regards
SEO_Gyan

[edited by: caveman at 2:37 pm (utc) on Oct. 31, 2007]
[edit reason] Please, no specifics, per TOS. [/edit]

[londrum]

maybe you're just focusing on the wrong search terms now.

it's possible that your old-style site was getting traffic from heavy-traffic search terms, but now you've optimised them out - and got it focused on less popular search terms.

have a look in your logs and see if your search terms have changed, and then check them on something like wordtracker to compare how popular they are.

[seo_gyan]

Hi londrum

Thanx for the reply..

My search terms r doing good then before...for the present search terms im on the top pages of SE..

For earlier search terms i was not getting any rankings..

My stats to show that my website is on top levels for search terms im using now.

Pls tel beyond search terms what culd b the possible reasos for downfall in traffic.

Regards
SEO_Gyan