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I am looking to sell widgets online that are not related to my informational site. I would prefer not to "start over" with a brand new URL etc. What would be better:
-Bite the bullet and register a keyword relevant new URL
-Buy an existing URL.
-Blow up my info site and publish the new ecommerve site on that URL.
-Buy an existing site/URL with good PR and inbound links and redesign (any idead where you can find sites for sale?)
I guess I am hesitant to be put in the "sandbox" of a new site. Any input would be greatly appreciated.
Your other options include maintaining your info site (on the assumption that it has a strong link history and good rankings) and adding a a subdomain.
While its true that you have to do some new link building for a subdomain you can legitimately link to it left right and center from your existing site :)
This works best when there is some relationship between the old topic and I just re-read and saw that there isn't, but its worth thinking about :)
That said, there are advantages to a domain just for your product.
The sandbox is really not as bad as it used to be ... of course, that also depends on the competitiveness of your terms, but starting fresh does keep the integrity of your established, but unrelated site.