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Being that Google and other search engines are now trying to improve their results through 'mixed result', which include pushing .PDF documents higher in relevant searches, I am interesting in looking at the optimization of .PDF documents.
Does anyone have references or details on this sort of tactic? Thanks :)
How to optimize a PDF file:
* Make all PDF's in text format, so that the search engine can read it;
* Complete the document's properties, (especially the title) - what usually happens is that people forget to set a title, that way the search engine will pick content from the PDF file and it might not be exactly what you would want.
* Optimize text, by making sure that selected keywords are there and can easily be identified;
* Add links to PDF files, so that readers can always be redirected to your website;
* Save files at the lowest possible Acrobat version, so that readers can easily open it, and search engines can find it;
* Sizes should be kept as small as possible, if files take too long to download users will abandon the site;
* Place links to your files on your web page where it can easily be found, i.e. closer to the root level of the site’s file structure.
* Specify reading order, in terms of text and headlines;
* Publish articles in different directories that directly link to your PDF documents