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Likewise, to me advanced SEO planning is complex, and worthy of a highly professional approach.
Has anyone seen or written a comprehensive SEO marketing plan that would be a credible basis for small business to enterprise level scalability?
e.g. Everything from mission statement, executive recruitment and personnel , marketing ,sustainability , technical , financial and operations.... maybe much more.
What would the major headings be, and what would the sub headings cover?
Look at the Internet Business Plan book by Robert Weinberg and David Bangs' book on business planning.
Do a search on Amazon and look at the various business planning books and see which ones appeal to you. Check on the reviews of the books as well and the table of contents of each book.
Likewise, to me advanced SEO planning is complex, and worthy of a highly professional approach.
This will be all relevant to the type of client that you are working with. Too much planning and you'll find yourself behind the 8 Ball constantly.
Has anyone seen or written a comprehensive SEO marketing plan that would be a credible basis for small business to enterprise level scalability?
In 1996/1997, I had the opportunity to work on developing a Internet Business Specifications Document (IBSD). That's what the firm we hired referred to it as. Our challenge was to write a business plan for an existing traditional business (Cemetary) that wanted to go online.
There were multiple meetings, telcons, emails, etc. that took place over a 30-60 day period. At the end of that 60 days we were presented with a document that was just under 100 pages. I'll have to give credit where it is due, that document was a piece of art at that time. I think the person who set it up was responsible for the templates used at the W3 site. ;)
It was a "book" on "how to do it". Plain and simple. The problem was, at the time of presentation, a major part of the business plan was being changed. Here comes the scope creep, just like any well thought out plan. :)
That IBSD cost the client $5,000 USD. I'd say they got their money's worth as the documentation was very well written and followed their mission statement to the "T".
Everything from mission statement, executive recruitment and personnel, marketing, sustainability, technical, financial and operations... maybe much more.
Are you looking for a business plan to use as a model for your own? That's tough. I believe business plans are just like SEO campaigns. Each one is unique and custom tailored to meet the client's requirements. There is no "template" that I'm aware of for developing a business plan. Oh sure, there will be your standard stuff that you can easily find online, but assembling it all to make sense for your business may not work well.
What would the major headings be, and what would the sub headings cover?
Can I send you a bill afterwards? ;)
That's quite an expensive question you ask there. If you are looking for the groundwork to assist you in writing an effective SEO and Marketing Plan that begins with a solid foundation, then this would be the place to start...
World Wide Web Consortium
[w3.org...]
I know, I can hear the "moaning" now from those reading. "There goes P1R again and the damn W3C. I really wish he would get off his high horse and just forget about them."
Thing is, I can't. I'm addicted. I've had to write some technical documentation related to developing an effective "SEO Plan" and the W3 is my point of reference for "everything". Anything we discuss here at WebmasterWorld (Webmaster related), I can probably provide you with a link on the W3 that covers it. :)
Writing a scalable SEO Marketing and Operations Plan?
Executing it is another topic in itself. :)
I can probably provide you with a link on the W3 that covers it. :)
That would be helpful.
My difficulty is that as a business owner i want to know that the consultants [ Marketing and specifically SEO consultants ] have a good framework for management and knowledge transfer - and i just can't find anything out there.
Most of what i read on these forums relates to operational detail, which really needs to come together into high level planning headers.
And it's essential to have this for a well managed business. Some folks i interact with in business have developed internal practices well. They are large business' relying on SEO - but they don't share their info easily. I think pooling these approaches would bring about great benefits, just as sharing operational issues, such as on WebmasterWorld does.
When i look for a finance director , marketing director , IT technical director blah blah blah it's easy enough to cross check their planning documentation to well established practices and subject headings, albeit everyone has a different approach according to the business variances and personal nuances.
How about a new book called SEO planning [ not just SEO ] for dummies to kick things off.
[edited by: Whitey at 10:59 pm (utc) on Aug. 29, 2007]
