domain.xyz vs. keyword-domain-keyword.xyz

does it have any impact?

[palkooo]

Having been indexed and landed on the second page in G, I am wondering how to improve my situation beyond the scope of just linking, copywriting and re-adjusting the code. Since my brand is not a keyword itself I came up with this idea. Is it worth the investment?

[new_seo]

Welcome to webmasterworld :)
If you want to improve your situation only in terms of traffic,you can go for PPC program.This can bring you traffic,even you are not ranking well in SE.

But if you want to rank well in the SE,then spent money on Content and Link Building.