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I have some software products. I have one of these products of which I would like:
1) Translate main product page to German.
2) Get a .de domain for it.
3) Use different offline / online marketing strategies for it.
(Of my mind: Adwords, organic SEO, business cards, radio, whatever)
How do I avoid getting above flagged as doorway page?
Or more appropriate, how do I avoid above being a doorway page? :)
I was thinking about having the buy page use the same download (which has support for German built-in) and shopping-cart buy links (I believe also includes support German. I use a well known external credit-card processor for this) ...
What about about/privacy/contact pages... Can I link these to the main domain? Or is that shooting myself? Should they instead be localized as well?
It's perfectly legitimate to refer English clients from the German to the English site, and vice versa; and it's perfectly OK to have separate marketing plans for the different audiences.
Go for it.
So, in your "as-is" personal opinion, I can have:
* One German product page (very nice etc.)
* Footer "company/privacy/about/contact" links to my main domain?
And I should not risk getting either domain totally banned for life? :)
Anything else I should do? Should I e.g. make sure to link from my main domain to example.de? Does that matter or improve things?
I have to say that I think it's a weird thing to do; if it's for your visitors, why just one page? Is it really worth the effort, expense and anxiety?
If you really care about your German potential customers, you'd do much better to develop the German-language site.
Finally, do be sure the links either use a 'flag' image, or refer to the language, rather than the product (eg "English Version").
And I am assuming this isn't an 'example question', and you do not intend to do the same thing for 3,567 languages ;)
"Should I e.g. make sure to link from my main domain to example.de? Does that matter or improve things? " - I think that would confuse German readers. If you are only translating one product, then the logical link would be from that product page, wouldn't it?
So long as your intention is to help your visitors, the Search Engines will be fine - that's what they want to do, too!
[edited by: Quadrille at 8:39 am (utc) on July 9, 2007]
It is an experiment, but I imagine having a German product page on a German domain name after the product would e.g. increase conversion from German Adwords clicks and alike.
Well the one page thing. Ideally I should of course get my entire website, help files etc. localized... However, that would cost me lots of $$. That is why I limit it to program user interface and main product page. (And after that, probably some of the most important "how-to" articles.) However, my longterm dream plan, then yes, I would like to be Microsoft and have resources beyond my imagination :D
I suppose a link from my English product page to the German would be a good idea.