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SEO in other language

How do we do SEO of Russian Version of the site

Junior Member

joined:Dec 2, 2002
posts:120
votes: 0

Hi,

I have a client who has a dynamic site in 2 version, english and russian.

We have optimised the english pages with good rankings. Now they want us to optimise the Russian pages.

Can somebody advise, how can we do it? Will putting the Title in Russioan language in the Russian Pages will help in getting the rankings..

Or we have to do something else? We just know english. Wht I feel that we will write the meta tags in english and then will give it to a translator to translate them in Russian pages.

Is it a good idea? Any idea on how we can do better would be appreciated.

Thanks

Nitin

Senior Member from US

pageoneresults is a WebmasterWorld Top Contributor of All Time

joined:Apr 27, 2001
posts: 12172
votes: 61

Any idea on how we can do better would be appreciated.

Hmmm, if you plan on doing business in Russia and really want to penetrate the Russian market, you'll need a .ru ccTLD.

Junior Member

joined:Dec 2, 2002
posts: 120
votes: 0

Thanks PageOne.

The case I am talking about is our SEO client..with .com website and having 2 sections.

So we can nit have another domain. What best can we do on this current's domain russin version?

Please advise.

Site is hosted in Russia though.

Senior Member from US

joined:Apr 27, 2001
posts:12172
votes: 61

What best can we do on this current's domain Russian version?

You could do something like...

www.example.com/ru/

The question you ask can become quite complex and technical. There are many different ways to approach this. I'd keep it simple and allow the visitor to choose their language preference from the home page. Actually, it would be part of a global navigation include so all pages of the site had the language option.

I'd like to reiterate though that the site is probably not going to perform as you expext at the /ru/ level. I do believe you are going to need that .ru ccTLD for top level performance. I could be wrong though...

tbear

7:35 pm on June 25, 2007 (gmt 0)

Senior Member from GB

joined:Feb 10, 2002
posts:936
votes: 4

Now they want us to optimise the Russian pages.

I guess you need a good (native) russian speaker to help you find the keywords and phrases a russian would use in searching for their site/product/service. The english ones, translated, just may not cut it....

robinponty

4:52 am on June 26, 2007 (gmt 0)

Junior Member

joined:Dec 2, 2002
posts: 120
votes: 0

Thanks all for their inputs.

I would like to clarify the situation a bit.

The domain in .com and on the root level, we have the Russian site running from last 2 years and there is an /en/ folder where we have the english site running from last 1 year. We optimised the meta tags and content etc of the english pages and they are ranking fine. But the main site running on the root level as the main site (in Russian Language) is not ranked anywhere. The meta tags are also the same on all the pages etc.

PageOne- Do you think, we can do some good? Client will not allow to have another domain for eng/russian site as its their main site..its a medical center in Russia.

Thanks all for the help!