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Automating the SEO Process

Automating the SEO process



11:57 am on Jun 21, 2007 (gmt 0)

5+ Year Member


I want to try and do a basic SEO automation process for sites I work on to help non technical users leverage better SEO results without having to understand about SEO as part of a basic site builder system.

I know all the basics like good title, Meta tags, Descriptions, Content, Anchor Text, Alt Tags, Keyword Density etc but its putting this into an automated process is what I'm trying to achieve as its very manual at the moment.

I'd welcome comments on the following proposal (I'm excluding actual tools. Its more the steps and what can be accomplished easily that gives maximum results)

1) 5 Keywords are requested and entered on screen

2) Automatically then do some Keyword Research to see how well those Keywords Rank

2a) Possible to some KEI to help the PASS or FAIL or should this be seperated out?

3) Produce simple PASS / FAIL result based on some pre defined critera

4)If FAIL then you can enter new Keywords and repeat until they PASS

5) If they PASS then we store those so when we create other pages that link to this page we use the keywords to build the Anchor links

6) When the Content is added we do a Keyword Density Check and rate the score as a %. We can offer pre define content that will pull in the keywords to generate higher scores if the client can get over 70% themselves

7) Page Title will be asked seperate from all the content so it can be enclosed in a H1 tag

8) At the end of building all the pages when the system detects the site being published it would then automatically submit the sites to a number of search engines.

9) In additional it would add the site to our Site Directory

I'd welcome feedback or comments



12:04 pm on Jun 21, 2007 (gmt 0)

WebmasterWorld Senior Member vincevincevince is a WebmasterWorld Top Contributor of All Time 10+ Year Member

It is a very interesting idea. If you can do it well (I mean really well) then you could revolutionise the industry.

Imagine if you had an app which could act as a front-end proxy to any *#$% website and magically fixed all the SEO...


1:02 pm on Jun 21, 2007 (gmt 0)

5+ Year Member


Sorry it isnt to fix any site. Hey I wish. It would be part of a website builder process so control is limited to sites built using that application. :-)


1:10 pm on Jun 21, 2007 (gmt 0)

It's been done many times. It simply doesn't look at the bigger picture imho which is why I've seen many companies go down the pan trying to keep to a formula rather than raising the bar on what you are trying to achieve in marketing terms for each site.

If you want solutions like that, there are plenty to start out with already available. Don't expect miracles though. I agree that you need process - but don't rely on a mechanical one.

I am just one opinion though. But if your solution WAS effective, then it would also start to draw attention. "selling text links by formula" is a commoditised case in point.


1:19 pm on Jun 21, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

At the end of building all the pages when the system detects the site being published it would then automatically submit the sites to a number of search engines.

What search engines?


3:38 am on Jun 22, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

If it were as simple as an automated program, I can guarantee that someone would have created one by now, and be living on his/her own island in the Caribbean.

SEO isn't an automated process. Linking, for example, takes a lot of time because evaluating the potential reciprocal link sites takes time.

When a publisher approaches me about a reciprocal link, I examine his site. How many links are on a single page. 25? 50? 500? I don't care if the links page has a PR of 5. If he has 500 links, my link on that site is devalued.

And what of the site owners who mask their links in java scripts? I look at the source code for each site I consider linking to. Will an automated program do that?

And what about the new sites? If I see a site that's fairly new, I look at how the site owner has constructed it. While the site may have no PR right now, it could do well down the line. Better the honest site owner than someone who will reap the benefits of links now, only to delete his links pages once he's ranking well.

The example of links is just one piece of the puzzle. While I don't have the extensive SEO experience that others here do, I believe that much of the process boils down to subjective decisions that are the reason why some SEO types succeed, and others do not.


8:10 am on Jun 22, 2007 (gmt 0)

5+ Year Member

Can you give any example where it has been done. I'd like to take a look.

Not sure yet. Its more the process I was considering. I'm open to suggestions. I may just look at which ones actually accept submission like this.

Maybe it is the way I wrote it but this isnt a program. Its just a process that would be built into a website builder system to automate as much as possible. Its by no means a perfect solution. Doing it all manually takes time so some parts can be automated. Something is better than nothing so evey little helps. Also I'm excluding backlinks completely in this. Again its only a small part of the over SEO process.



5:53 pm on Jun 24, 2007 (gmt 0)

10+ Year Member

I agree with dickbaker, no short cuts to quality SEO work. Quality work done over a long period of time gets the best results.

If anyone tells you their software can do it all, be skeptical, it can't.


7:50 pm on Jun 29, 2007 (gmt 0)

10+ Year Member

Plenty people did this and are currently living where ever the hell they want. I was in a 7 person company that used to get 500k uniques of non adult traffic a day all from search and all built by chossing one keyword phrase and having the automated program buid the site. I bet people are still doing it but its so slick you would bet your house it was humanly edited. Yeah we lived large then pissed it away after we had IP block after IP block banned.

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