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Finding SEM Work

Companies Are Stubborn

     
5:32 pm on Jun 20, 2007 (gmt 0)

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I wish all these companies out here would stop trying to hire for employee positions.

A large majority of big companies are soooo against contractors.

I think if you need to get your site marketed and out and visible on the 'net, you don't want an employee who pretty much kicks back and takes his time.

As a contractor, you have got to perform - And show what you are doing.

I tell these companies if you hire employees to do these jobs at 80k-100k/year, they won't perform to the best of their abilities, they will be doing sidework at $150/hour, if not more...

And anyone NOT doing sidework is not qualified with the money out there.

I have come across companies that have hired me to do work because of the crash and burn from an employee they thought was qualified.

Another thing, the interviewing process when they test your knowledge is soooooo outdated.

People at these companies seem to think that meta tags will make their sites #1 - LOL.

And the interview turns into me educating the #*$! out of them, and they offer me the job...lol

5:36 pm on June 20, 2007 (gmt 0)

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oh, and these companies have no clue about salary...

one of the largest newspapers in the US was offering to pay 60k a year to create an department that involves setting up Google AdWords accounts for clients and running the whole damn thing...

when he said 60k, i told him good luck...cause if any one takes that job, they are gonna completely mess your little startup up..lol

i have a feeling sem consultants will be get serious top dollar soon...once this crash and burn cycles completes...

5:48 pm on June 20, 2007 (gmt 0)

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A large majority of big companies are soooo against contractors.

Actually, I believe that attitude is changing for many companies. The turnover rate in our industry is on the high side. Keeping a quality SEO/SEM in-house is going to be very difficult unless of course the compensation and benefits are lucrative. The same applies to any tech job that revolves around Internet marketing. Most companies would do much better allowing a consultant and/or firm handle their search engine marketing requirements.

I've talked to quite a few larger companies about their job positions. You are correct, many have unrealistic expectations while offering salaries that are more a smack in the face and an emarassment to the industry overall.

Finding SEM Work

Its tough I'm sure. But, there will be a point where the SEM work starts finding you. And at some point after that, you'll start referring those referrals to others. And, at some point after that, you'll decide to expand your business and not send those referrals anymore. ;)

We've had many discussions here at WebmasterWorld about salaries, expectations, job requirements, etc. It is generally agreed that Corporate America's expectations when searching for an Internet Marketer are typically way beyond what any one person is capable of. I've seen job postings that had requirements which would have taken three people to fully manage day in and day out. Similar to the example you provided at $60k per year. :)

6:02 pm on June 20, 2007 (gmt 0)

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your right about it finding you

i am in an awesome position - i am the face of SEM for a company that is woman-owned and does govt. contracting.

they are getting private stuff too.

they are a PR/marketing firm that does zero online stuff - until me - and clients and RFPs are starting to come in...

i am only billing 10 hours a week with them, but when things get cranking, i will be making a killing - in addition to guaranteed 160 hours a month i have with my MAJOR client.

i have already got college students to do the simple work.

the nice thing about SEM is that you can teach the small parts and pay some college kid who is excited to make $20 doing keyword research while you bill out at $75/hour, if not more and handle the analysis and implementation of thinhgs...