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We are in southern California and was wondering what the monetary requirements are for SEO's today. $60k-$70k for in-house? We have a number of websites and some client websites that need an SEO...
From a consultant's point of view, we make more money working for ourselves. On another issue, any good SEO will also do SEO for themselves (or should, anyway) so they always have a good revenue stream.
From an employer point of view it might be more worthwhile - no payroll taxes, no benefits, just an invoice from the consultant.
My .02 anyway.