Implementing Newsletter and Blog

[Zandaline]

I am about to implement a newsletter on a website that I’m promoting. The newsletter will be of high quality i.e. all news articles that are useful and pertain to the reader. I want to set up a blog that will archive all the newsletter posts etc… So here is the question. Do I put the blog on the same site that I’m trying to promote www.MyTargetWebSite.com or do I put it on a different domain www.MyNewsletterArchive.com .

From an SEO standpoint I was thinking that I could essentially create a nice resource site that was full of linkbait that would in turn point back to my main target site. This way my target site would benefit by being linked back from my blog archive and also grab another spot in the top ten of the SERPS. Is this logic flawed? Should I just run the whole thing off www.MyTargetWebSite.com?

[jonrichd]

I would keep the newsletter on the original site, for the following reasons: 1) you avoid any possible sandbox or aging delay while Google decides whether the newsletter site is worth presenting in the SERPS; 2) if your articles do draw external links, they will be to your primary site rather than being once removed at a secondary site; 3) if as a result of your newsletter or an article, users wanted to do something on the main site, they would be right there, rather than having to navigate elsewhere; and 4) you avoid any possible appearance of spamming the engines with two substantially similar sites that interlink, particularly if the navigation on your main site points visitors to the newsletter articles and vice-versa.